Kram/Weisshaar, “Breeding Tables”, 2007
Both of illustrious lineage (Kram was with John Maeda at the “Aesthetics and Computation Group at the Media Lab” at MIT, while Weisshaar was an assistant of Konstantin Grcic after his years at Central Saint Martins and the Royal College of Art in London), they achieved international fame as Kram/Weisshaar thanks to the “Breeding Tables” project (2003 / in progress).
The “Breeding Tables” are a potentially infinite number of tables generated by a custom-made software. With this project the designers abandon the idea of “design” as a mass production of identical copies made from a single prototype, developing a process allowing the production of many different products using the full potential of information technology. Because of different input datas (shape, dimensions, materials), the algorithm develops a series of possible forms to choose from. Once the choice is made, digital files are sent to the company that will produce the desired version.
In a world obsessed with Chinese copying Western product, this concept is a significative step forward (since there is nothing to copy but rather an algorithm producing each time a different version of the table in question).
The “Breeding Tables” is a very ingenious concept that become a few years later (2008) the “Vendome” series. Commissioned by Design Miami / Basel, the concept of potentially infinite production of the “Breeding Tables” becomes “Vendome” or 99 numbered concrete tables, generated by a custom software programmed specifically for the purpose. In this case, the results are 99 tables Vendome, sold in the world of international auction and collections at an outrageous price. From the dream of infinity of the “breeding tables” to 99 numbered “Vendome”.
What did happen?
Kram/Weisshaar, “Vendome”, 2008